McDONALD'S:
McSTORIES
Selling McDonald's, one yummy story at a time.
McDonald's delicious food line-up, served with stories that entertain.
Among these, we've got a quirky Japanese wonderland, Singapore icons getting painted yellow, and samurais and ninjas being unleashed.
EBI BURGER – "EBIKASE"
A play on Omakase, which means to leave it to the chef to surprise you with the best.
The spot itself featured surprising, quirky moments.
Creatives: Dunstan Lee, Deng Yingzhi
Deputy ECD/Head of Art & Design: Thomas Yang
Director: Desmond Tan
PROSPERITY BURGER – "TRUE PROSPERITY"
Cab drivers have plenty of wisdom to share.
In this spot, a passenger learns the true meaning of prosperity on his ride to work.
Creatives: Dunstan Lee, Deng Yingzhi, Jamie Teng
Deputy ECD/Head of Art & Design: Thomas Yang
Director: Desmond Tan
MINIONS X MCD – "THE BIG YELLOW TAKEOVER"
The Minions are back! And their first mission is to turn Singapore's icons yellow.
Creatives: Dunstan Lee, Deng Yingzhi
CCO: Chris Chiu
SAMURAI BURGER – "HONOUR YOUR APPETITE"
A true samurai knows that when hunger strikes, he must not compromise.
Creatives: Dunstan Lee, Deng Yingzhi, Chia Min Da
CCO: Chris Chiu
Director: Desmond Tan
FISH AND FRIES – "CONFERENCE CRUNCH"
Everyone had to make Covid-19-related ads. Here's what we did – featuring a crunch that can't be muted.
Creatives: Dunstan Lee, Deng Yingzhi, Chia Min Da
CCO: Chris Chiu
Creatives: Dunstan Lee, Joshua Armstrong, Noel Teo, Chong Joo Xuan
CCO: Chris Chiu
Director: Winfred Kwan